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We can all think of a time when we had a choice between identical products (for example, the drugstore’s own aspirin and a well-known brand). Even though the items were of the same quality, we elected to purchase the more expensive item. Why do people buy some products and not others? Consumer psychology seeks to explore that very question.
Read MoreHowever, if you enrich a space and give people control over their environment, they start to feel and perform better. By doing this, you can increase productivity by up to 32%.
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