With an estimated 298 million smartphone current users in the U.S. in 2021, it’s only a matter of time until their use in the workforce will start to pose a risk to businesses. Phones equipped with cameras have the ability to capture information rich photos and add a growing medium of communication through videos. Photos and videos have the potential to positively increase communication, capture progress, document work, and add a new medium of communication and experience. However, if overlooked, they have the potential to pose a risk, or perhaps, these businesses are already at risk, they just don’t realize it yet.
What makes a good leader? And how can you improve your leadership style? We speak to Michael Smets, Professor of Management, at Saïd Business School at the University of Oxford, for his advice and tips on leading a team during these unusual times.
With many gyms and yoga studios temporarily closed due to Covid19, you may be shifting your classes and personal training sessions online. If this is the first time you’ve created training videos, there are several tricks to make them look instantly more professional. Great-looking video is also an excellent way to boost your social media following.
In this world of remote working, many things have changed. You might find yourself giving an important client presentation on zoom, attending a virtual job interview, or pre-recording a talk from your living room. When such a large part of human communication is visual, including all the cues we pick up from body language, how do you compensate for not being in the room?
The General Data Protection Regulation (GDPR) is an EU data privacy law that regulates how organizations use customer’s personal data. It came into effect on the 25th of May 2018. Prior to the GDPR, it was the user’s responsibility to protect their online personal privacy.
It has been said that products are only 25% of what a company sells. So, what's the remaining 75%? A feeling. Customers buy products not just for their functionality but also for how those products make them feel.
In today’s world, visual storytelling is an essential way of communicating your brand’s message and values. We talked to founder and chief evangelist at Rule29, Justin Ahrens, about the power of narrative marketing and how authenticity and defining your brand’s story can help you stand out in an overcrowded marketplace.
While the visual merchandising industry has always been working in a dynamic environment, these days present some great challenges never seen over the past 80 years. We thought our partners and others in the industry would like to hear from peer industry experts.
It’s crucial to have a comprehensive photo and video policy in place to safeguard children, their families, and your organization. This policy outlines how you will use images of minors on your website and on social media and what measures you will use to keep them safe, including guidelines for visiting friends and family taking photos at sporting events.
If you’ve ever started your own business, you’re familiar with the blood, sweat, and tears that are an unavoidable part of the journey. But did you know that sharing this journey with your customers can help them to connect emotionally with your brand?
A team can be comprised of all-star players, but that alone doesn’t lead to a successful outcome. Several factors can hold the group back and hinder creativity and decision-making.
Visuals and logos are powerful ways to communicate. Great visuals can entice a new customer to buy your product and even recommend it to friends. Bad visuals can make your business look unprofessional and unappealing.
In 2019, 7 million Americans were reportedly working from home. That’s 3.4% of the population. Now, due to Covid19, 46% of American businesses have shifted to remote working.
“In-person collaboration is necessary for creativity and innovation,” says Nicholas Bloom, Professor of Economics at Stanford and co-author of ‘Does Working from Home Work?’ Bloom’s study of Chinese workers found that those who worked from home, as part of a nine-month experiment, were 13% more productive and also reported more job satisfaction.
In his compelling speech, Draper pitches the idea of not just a wheel, but a carousel of memories, which allows us to “travel…back home again to a place where we know we are loved.” In this iconic scene, we see the power of engaging customers through emotion.
However, if you enrich a space and give people control over their environment, they start to feel and perform better. By doing this, you can increase productivity by up to 32%.
We've all heard that the customer is always right. However, is this really true? While they may not be "wrong," certain clients can be very difficult to deal with. Here some tips and tricks for dealing with your most difficult clients:
We only have a finite amount of minutes on this planet. How do we want to spend that time? Ideally doing things that are useful, meaningful, and that we enjoy. So, what can we do to increase efficiency?
It's no secret we live in a visual world. But, do you know why visuals are so important for your business? Read why below, as well as some tips for building a visual communication strategy.
